I joined HBO Max in July 2021, and my role grew with the needs of my team as well as where my expertise would best serve the company at large.

I worked with the Content Research team, in a dual role. As a Content Research Analyst, I aided in conducting qualitative and qualitative primary research to inform content and business strategy as well as make direct alternations to HBO and HBO Max Originals.

I also served as a Content Strategy Analyst, in which I worked directly with the Content Strategy team to utilizing syndicated research tools to better understand audience insights, brand awareness, and conduct competitive analysis.

Below are studies I helped run during my time with HBO Max.

Proprietary and Confidential information has been removed.

Content Research Portfolio

  • The Last of Us | Pilot Testing

  • Tokyo Vice S1 | Episodic Testing

  • Sex Lives of College Girls S1 | Pilot Testing

  • Raised by Wolves S2 | Episodic Testing

  • The Girl Before | Episodic Testing

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The Atlanta Journal-Constitution

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UX & UI