I joined HBO Max in July 2021, and my role grew with the needs of my team as well as where my expertise would best serve the company at large.
I worked with the Content Research team, in a dual role. As a Content Research Analyst, I aided in conducting qualitative and qualitative primary research to inform content and business strategy as well as make direct alternations to HBO and HBO Max Originals.
I also served as a Content Strategy Analyst, in which I worked directly with the Content Strategy team to utilizing syndicated research tools to better understand audience insights, brand awareness, and conduct competitive analysis.
Below are studies I helped run during my time with HBO Max.
Proprietary and Confidential information has been removed.
Content Research Portfolio
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The Last of Us | Pilot Testing
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Tokyo Vice S1 | Episodic Testing
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Sex Lives of College Girls S1 | Pilot Testing
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Raised by Wolves S2 | Episodic Testing
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The Girl Before | Episodic Testing